RatePoint which provides a comprehensive online reputation management and customer feedback platform has announced that SuperbHosting.Net Joins RatePoint Partner Program
From the UK comes the news that Companies told to invest in online reputation
This Australian article looks at the growing concerns regarding online reputations. Read article
An article on ‘Digital Dirt‘ brought up this information which highlights the growing awareness of online reputation in relation to recruitment:
Furthermore, 70 percent of executive recruiters said a candidate’s prospects improve when positive information is found online.
Online reputation management has become as critical to executive success as a polished résumé, a strong network and a full set of leadership skills.
Looking for a reputation monitoring tool? UK-based software firm Netemic has launched iFeed Agency, a monitoring and analysis tool helping PR and communications specialists to query and monitor social media such as blogs, forums and wikis. Read more
Research Central asks ‘if a crime is committed in a virtual world, do you call the virtual cops?’ It outlines a new study entitled ‘Policing Diversity in the Digital Age: Maintaining Order in Virtual Communities‘ which looks at contrasts online reputation management systems, “virtual” police services and vigilante groups that employ “online shaming,” with offline policing and criminal justice processes. Interesting!
People have been talking about online reputation management for a few years now. Basically in a nutshell it involves looking out for information that appears on the web relating to your name or brand, making sure that it accurately reflects you and responding or taking action if it does not. If you do not do this it may affect the way that people perceive your reputation. Reputation issues can be visible within forums, blogs and other social sites where people network. They can also be visible within search engine results when people are searching for your brand.
The key to guarding your online reputation is to be proactive. Have some sort of monitoring mechanism in place so that you can observe the online conversation within social platforms involving your brand. Also regularly check what is appearing as results for searches.
Speed is of the essence if you see potentially damaging information appearing. You may need to respond and give your viewpoint, ask for the information to be removed if it is wrong, or as a last resort instigate legal action.
As in most areas of life there are two sides to every story. You cannot get away from this. Just as in real life you cannot have everyone like you – you cannot expect everything that appears online about your brand to be viewed through rose tinted glasses. But by being open, entering the debate and conversing honestly then people will gain a realistic understanding of your brand and the integrity that stands behind it. And the truth is that this will help to enhance your reputation rather than damage it.
Here is information about a new crisis management training program for plant and facility managers.
Companies and organizations that operate plants or facilities in distant locations far from headquarters can now prepare their local managers and operating staffs to properly deal with a crisis event and thus protect the company’s reputation. Read more
Also in the news – ReputationDefender, Inc. launches MyPrivacy, “The Global Do Not Call List”(TM) for consumers.
ReputationDefender, Inc., the market leader in end-to-end online privacy, security and reputation management solutions, today announced the launch of MyPrivacy, a web-based personal data protection and management solution that shields private information from credit fraudsters, Internet stalkers, identity thieves, predatory marketers, nosy individuals and unwanted phone callers. MyPrivacy greatly simplifies online fraud protection by allowing consumers to review, verify and remove personal information listed on major public databases.
Read the press release
RatePoint, the leader in providing businesses with the only comprehensive online reputation management and customer feedback platform available, and IPOWER, Inc. leading web-site hosting provider for small businesses, today announced a new partnership that will give IPOWER customers access to the RatePoint platform and consumer approval program.
Crisis management within the financial sector is featured in this article ‘Financial industry mum on crisis – Prolonged silence could wear on firms’ brand credibility‘
If you are located in South Africa this conference may be of interest to you ‘Unleashing your brand through corporate reputation.’ It covers a multitude of topics including online reputation.
De Beers reputation problems are in the news today in this article – De Beers Must Enforce it’s Best Practice Principles – or Irreparably Damage it’s Brand Equity
Crisis management issues are stated in this press release – Bindeez Product Recall Nightmare Highlights Crisis Management Challenges
Highlighting the importance of online reputation management is an article on Managing Online Reputation Growing Problem For Businesses
Following up from our list of 10 sites to get ranked in Google – Rob Garner gives us 7 Search Engine Reputation Management Optimization Tips