Monthly Archives: December 2007

Sub Domains To Be Restricted in Google

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The news that Google is going to treat sub domains and sub directories much like the treat folders- Sub Domains To Be Treated as Folders By Google has implications for online reputation management.

Once this is rolled out, it will limit you to two results per domain for each search result, which means that you can no longer dominate the SERPS with subdomain1.site.com, subdomain2.site.com, etc., as they will now be treated like subdirectories: site.com/subdomain1, site.com/subdomain2, etc. This means that you should not view using sub domains as a reputation tactic and could lead to you losing control of more space in the top search results.

More on the subdomain subdirectories topic from Matt Cutts of Google.

RepGuardian News – December 6, 2007

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As honest communication is at the heart of online reputation management the Vortex DNA blog has come up with a timely post on faking sincerity during online conversations.

Trademark issues are a concern when protecting your brand. Here are a couple of reviews of the Domain Names and Trademark Legal Issues session at Pubcon. Review 1 | Review 2

You can now pre-order Andy Beal‘s eagerly awaited new book Radically Transparent: Monitoring and Managing Reputations Online at Amazon.  This will be a ‘must have’ book!!

RepGuardian News – December 5, 2007

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With two major search related conferences happening this week  there is quite a bit of information on reputation management floating around.

SEO Roundtable review a session on Reputation Monitoring and Management at Pubcon

An article on Search Engine Watch by Kevin Ryan relating to the Aqua Dots disaster entitled SEM Brand Reputation Management 

More information in an article by Sharon Housley entitled Reputation Management

Keep Your Eyes Open

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As a search engine marketer involved in online reputation management it is wise to continually keep your eyes open. When you discover an effort that works for an traditional search client your should evaluate its effectiveness for your reputation management clients. Today we were working on a viral campaign for a client and observed a #1 ranking for a search term within 6 hours of submission. An enterprising staff member then took this information and figured out how this can be adapted for reputation management. Although we need to evaluate its effectiveness over a longer time period, this type of day-to-day observation and research is vital to staying on the cutting edge of the field and achieving real results for clients.