There is a report on the online reputation management presentation at SMX West this week.
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Monthly Archives: February 2008
New Reputation Monitoring Tool
There is a new reputation monitoring tool called Trackur. Check it out…
Online Reputation Management – Is It Ethical?
Fionn Downhill looks at the ethical position of online reputation management
I believe that you decide whether or not to handle an online reputation management project much in the same way as you decide on which other clients you work with. I have been asked to handle multiple reputation management projects and have walked away from many.
7 Steps to a Stellar Online Reputation Webcast
The AMA is presenting a free webcast entitled ’7 Steps to a Stellar Online Reputation.’
Are managing and monitoring your company’s online reputation part of your marketing plan?
Companies spend millions of dollars building and promoting their brands online by creating engaging multimedia content, building and maintaining a blog and improving rankings in search engines. Yet despite these best efforts, it is possible for a single negative review – on a social networking site, a blog, or YouTube – to destroy a company’s reputation.
Reputation management requires new skills in a world where the power to control a brand is shifting away from traditional media and corporate monologues on Web sites. Marketers must now build strategies for managing, monitoring, and maintaining their online reputations.
In this Aquent-sponsored webcast, Andy Beal, co-author of Radically Transparent (available March 4) and founder of the award-winning Marketing Pilgrim blog, will outline a seven-step action plan that will give attendees the tools they need to maintain a stellar online reputation by:
Devising online media strategies and objectives that engage customers,
Developing a monitoring system will work best for their company, and
Implementing a crisis management plan when the company’s reputation faces attack.
Who Should Attend This Webcast? This webcast is ideal for marketers at all levels and C-level executives who want to learn strategies for managing, monitoring, and maintaining the online reputation of their brands.
Saying Sorry Is An Art Form
Mike Paul – the Reputation Doctor has a nice analysis of apology and saying sorry – and how it relates to reputation management.
According to Conde Naste Portfolio and Harvard Business Review, most of us were taught that offering an apology, any apology, when we make a mistake will take care of most offenses. But offering the right apology, particularly in the corporate world, is not as simple as saying, “I’m sorry.”
Done right, an apology can enhance both reputations and relationships. Done wrong, an apology can compound the original mistake, sometimes to disastrous consequences.
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Debate on Reputation Management
There is an interesting debate on Slashdot on the worth of online reputation management.
Reputation Management Article Wins SEMMY
Congrats to Andy Beal who’s reputation management article on buzz monitoring won a SEMMY.