RepGuardian

The AMA is presenting a free webcast entitled ‘7 Steps to a Stellar Online Reputation.’

Are managing and monitoring your company’s online reputation part of your marketing plan?

Companies spend millions of dollars building and promoting their brands online by creating engaging multimedia content, building and maintaining a blog and improving rankings in search engines. Yet despite these best efforts, it is possible for a single negative review – on a social networking site, a blog, or YouTube – to destroy a company’s reputation.

Reputation management requires new skills in a world where the power to control a brand is shifting away from traditional media and corporate monologues on Web sites. Marketers must now build strategies for managing, monitoring, and maintaining their online reputations.

In this Aquent-sponsored webcast, Andy Beal, co-author of Radically Transparent (available March 4) and founder of the award-winning Marketing Pilgrim blog, will outline a seven-step action plan that will give attendees the tools they need to maintain a stellar online reputation by:

Devising online media strategies and objectives that engage customers,
Developing a monitoring system will work best for their company, and
Implementing a crisis management plan when the company’s reputation faces attack.

Who Should Attend This Webcast? This webcast is ideal for marketers at all levels and C-level executives who want to learn strategies for managing, monitoring, and maintaining the online reputation of their brands.

Register