If your are involved in online reputation management the chances are that you will have come across the Ripoff Report. This site achieves high rankings in Google and can be nearly impossible to move. Andy Beal looks at the Ripoff Report and the implications it can have on reputation management campaigns. He sites an article by Chris Bennett who gives a detailed report on his dealings with the Ripoff Report. Rand Fishkin of SEOmoz also gives his viewpoint on the Ripoff Report. The main conclusions from these posts speculate whether Google should take action against some of their questionable tactics.

This article outlines a report which looks at personal reputation.   Pew Report Highlights Need For Online Identity Management In Google Search Era

The study has found that 60 percent of online users are not worried about the data available about them online in an era when “Googling” for personal or business information has become commonplace. 

There is some extreme reputation management going on in this post by Greg Boser called Real Estate Webmasters Accused of Hacking Competitor’s Forum.  Check out the lengths people will go to repair their reputation.

The news that Google is going to treat sub domains and sub directories much like the treat folders- Sub Domains To Be Treated as Folders By Google has implications for online reputation management.

Once this is rolled out, it will limit you to two results per domain for each search result, which means that you can no longer dominate the SERPS with subdomain1.site.com, subdomain2.site.com, etc., as they will now be treated like subdirectories: site.com/subdomain1, site.com/subdomain2, etc. This means that you should not view using sub domains as a reputation tactic and could lead to you losing control of more space in the top search results.

More on the subdomain subdirectories topic from Matt Cutts of Google.