Disney, DUI and Reputation Management

Many celebrities get into trouble with the law.  It seems like there is a constant parade of young, and not so young stars getting their mugshots taken and then appearing in all the entertainment news reports.  This creates headaches for the star’s PR handlers.

Recently 20 year old Mitchell Mussa a star of the Hannah Montana series alongside Miley Cyrus was arrested in California on suspicion of DUI.  He failed to stop when initially pulled over.  He had a field sobriety test along with a breathalyzer.  Now this was a massive headache for the Disney Channel as he was underage and his blood alcohol level was over 0.08% the legal limit.  So he was according to the law – drunk.

His bail was set at $5,000 – but was released as he had no outstanding warrants.  If convicted he could face 6 months of jail time along with a hefty fine.

Disney has had quite a few of its celebrities fighting drink and drugs recently so one would think their PR department is getting use to dealing with this.  This is a good opportunity for the PR people to communicate clearly with the fans so that they understand what is happening.  Its also an opportunity for Musso to do some damage control and perhaps help out his fans by telling them of his experience and what he went through.  This will result in positive feedback for the actor and help him put this experience behind him.  Many actors have faced drinking and DUI challenges in the past and went on to restore their careers.

Disney will be doing their reputation good if they are seen to support their young stars when they are in trouble.  They can still put down his actions and point out that the result could have been loss of life.  Perhaps they can put together a special on underage drinking or DUI?

Information provided by Essex County DUI Attorney helping drivers with legal issues

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One thought on “Disney, DUI and Reputation Management

  1. Disney in particular seems to be having trouble with this in recent years. While for the most part they stay under control will under contract, once they leave they have a pretty severe downward spiral–Miley Cyrus and Brittany Spears being good examples. Perhaps there is something that Disney could do to help bring this trend under control.

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