RepGuardian

As a search engine marketer involved in online reputation management it is wise to continually keep your eyes open. When you discover an effort that works for an traditional search client your should evaluate its effectiveness for your reputation management clients. Today we were working on a viral campaign for a client and observed a #1 ranking for a search term within 6 hours of submission. An enterprising staff member then took this information and figured out how this can be adapted for reputation management. Although we need to evaluate its effectiveness over a longer time period, this type of day-to-day observation and research is vital to staying on the cutting edge of the field and achieving real results for clients.