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Personal Reputation Management
A couple of weeks ago a co-worker came to me and asked why I had an image of a man and woman in a compromising position on my Facebook profile. I had a look and sure enough a ‘friend’ had posted the picture on my wall. After the laughter had died down I started wondering about which of my ‘real friends’ would have seen it an what they would have thought of me! Anyway Jeniffer Laycock has written an article exploring this topic and how social networking can hurt you reputation.
Another article in a similar vein is by Matt Bailey which looks at social media in relation to reputation management.
Managing a company’s reputation takes work, as it is usually the result of bad products, practices, mistakes, or vocal critics. However, personal reputation may take an even bigger brush to cover, especially with the broad range of social media outlets. I have a funny feeling that personal reputation management will be a lucrative business in the near future. Read more

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