Greg Jarboe writing for Search Engine Watch suggests that Online Reputation Management Requires Cabinet War Rooms.  What he is saying is that  because of the speed that news is now incorporated into universal search results, you’d need to havea specialized ‘War Room’ in place to deal with almost inevitable reputation crisis the moment they arise.  He compares this ‘War Room’ to the one Churchill used in London during WW2.

If your CEO suddenly faces a crisis that will negatively impact your company’s share price by 20 to 30 percent, is there a war room?

And down the corridor, is there a map room, where your SEO and PR people can collate and summarize all relevant information on the crisis and present it on maps, which are constantly updated?

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