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The Importance of Linking to a Reputation Management Campaign
Theres a knowledgable article on Advanced Reputation Management With Profiles and Presell Pages by Brett Borders. He speaks a lot of sense and looks at good old-fashioned SEO and linking as reputation management tactics as opposed to the more obvious social media profiles that are kicked around. These types of profiles can be useful. However in many ways its your use of links and optimization that truly make these types of sites useful for reputation management, especially in a competitive arena.
Brett also looks at presell pages as a way to develop a natural and safe linking structure. This type of linking can be extremelly hard work and also time consuming but can yield fantastic results for any SEO campaign. This is a must know SEO tactic.
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